A Little About Us

Our Business is founded on the truth that we are all, in different ways, beautiful. We want to celebrate you; your beauty; your personality, and use our works in a way that uplifts this. We also want to stand against mass production and unethical clothing production as we strive toward more sustainability and thoughtfully made products within Melbourne.

Holly Butler, Designer

From my earliest memories I’ve always been passionate about clothes. From changing outfits 7 times a day to using up way too much scrap paper on fashion sketches or to simply walking around in my favourite bathers and gumboots. I’m passionate about using my skills to helps others celebrate ourselves; our differences in cultures, religions, backgrounds, interests and body shapes.

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Before starting her own label, Holly had worked alongside some of Melbourne’s great industry professions to help couture come to life for the likes of Meagan Gale, Scherri Briggs and Brooke Hogan.

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Our Office —
West Melbourne
VIC 3003
(+61)403 921 219