A Little About Us

Photos by Now and Then Photography

We exist to bring Love, Joy and Beauty to women through the magic of couture.

Couture encourages you to see that you, as an individual, are beautiful. Through customised fit to compliment your body shape and customised design to celebrate your personal style. Holly Butler brings it to reality

Growing up, Holly always had a love of clothes. After constantly changing into different outfits multiple times a day, she found what she wore meant to her – how she felt empowered, graceful and accomplished with an outfit. We have a passion to help individual women see the truth that we are all beautiful and that it’s through how we see ourselves that makes it clear.

Before starting her own label, Holly had worked alongside some of Melbourne’s great industry professions to help couture come to life for the likes of Meagan Gale, Scherri Briggs and Brooke Hogan.

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